George Critchley

George’s role includes responsibility for leading on digital experiences for children, families and staff. This includes maintaining and developing the Trust website and staff intranet, including all content and technical developments. He works on the digital strategy, consults on digital health innovation and leads on user centred design approaches to patient-facing digital experiences.

George specialises in strategy, copywriting, creative concepts, digital tools and behavioural approaches to health. He has consulted on and managed a number of campaigns, strategies and digital resources for a range of stakeholders including local and central government, healthcare and public health.

After graduating from the University of York, George developed his role as a creative communications professional and user-centred content and interaction designer. He has over 16 years experience working in marketing, advertising, communications, and digital development across a range of industries including education, engineering, media and the public sector.